The Old Taxi Park located in downtown Kampala is home to many Taxis taking passengers to different parts of Uganda.

THE BEAUTY OF KAMPALA PART I

Beautiful, scenic, robust and busy, visiting Kampala is one trip you will always remember. Located in Uganda (East Africa), Kampala is home to a myriad of features that make it one of the most vigorous cities in Africa.

 

Boda Bodas are the fastest means of transport around Kampala.
Boda Bodas are the fastest means of transport around Kampala.

Riding on Boda Bodas is one experience to remember because keeping balance atop the motorcycle as it rushes in-between cars is not a joke.

 

Buses and taxis transport people to different places around Kampala. They reach as far as the most remote places in Uganda including villages and suburbs.
Buses and taxis transport people to different places around Kampala. They reach as far as the most remote places in Uganda including villages and suburbs.

Taking a glimpse at the number of Taxis that make up the majority of vehicles in the city is a sight worth seeing.

 

A traffic officer controls vehicles moving along a busy street in Kampala. The many people who use the roads in kampala include pedestrians, Boda Boda riders, passengers in taxis and buses. All these make Kampala one of the most vigorous towns in Africa.
A traffic officer controls vehicles moving along a busy street in Kampala. The many people who use the roads in Kampala include pedestrians, Boda Boda riders, passengers in taxis and buses. All these make Kampala one of the most vigorous towns in Africa.

Finding your way among the multitudes of people along Kampala Streets is a memorable experience.

 

Nature is one of the reasons Sir Winston Churchill called Uganda
A plant grows along a street in Kampala City. Flowers and plants can easily be seen in different parts of Kampala. Nature is one of the reasons Sir Winston Churchill called Uganda “The Pearl of Africa”.

 

The Old Taxi Park located in downtown Kampala is home to many taxis taking passengers to different parts of Uganda.
The Old Taxi Park located in downtown Kampala is home to many taxis taking passengers to different parts of Uganda.

 

More photos will be coming about my journey through Kampala (didn’t know there was even a train…coming soon).

 

 

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Mayweather VS McGregor will take place on August 26th at the T-Mobile Arena in Las Vegas.

Showtime’s Stephen Espinoza: Floyd Mayweather was a ‘a little out of character’ at first MayMac World Tour stop

by  and Esther Lin, Showtime Jul 12, 2017, 12:29am EDT

 

Floyd Mayweather told the fans to point to who was going to be “easy work.”
Esther Lin, Showtime

 

LOS ANGELES — Floyd Mayweather drew chants. He talked a bit of trash. He pulled a $100 million check out of a designer backpack. And he paraded around the stage repeatedly.

The performance Tuesday on stage at the first stop on the MayMac World Tour at Staples Center was one part “Money Mayweather” and one part “Pretty Boy Floyd.” It was a throwback to the old days, Showtime Sports executive Stephen Espinoza told MMA Fighting.

“Floyd, as he’s gotten older, he’s definitely mellowed,” Espinoza said. “If you look back at De La Hoya-Mayweather, Floyd did a lot of talking, a lot of needling Oscar throughout that press tour. Floyd is in a different place now. I don’t know exactly what to make of it. It is a little bit out of character. I think if I had to guess, it’s little bit of competitiveness and pride. Conor came out and had a standup comedy routine. The crowd ate it up. I think the entertainer in Floyd said I can’t come up here and give a bunch of cliches. He dished it out just like he took it.”

McGregor promised to knock out Mayweather within the first four rounds of the bout.
McGregor promised to knock out Mayweather within the first four rounds of the bout.

McGregor was the first to give his speech after being introduced by UFC president Dana White. He admitted he wasn’t used to the format. In UFC press conferences, there’s usually a dais, a seat and more of a repartee. McGregor said he didn’t plan on a monologue. But, of course, he mostly nailed it anyway, joking that Mayweather was wearing a tracksuit because he couldn’t afford a real suit.

Mayweather, the 49-0 legendary boxer, shot back saying he was the A-side because McGregor needed to leave MMA for boxing for a fight of this magnitude. He referred to McGregor as “easy work.”

The Downtown Los Angeles crowd was heavily pro-McGregor, which wasn’t totally shocking. But given that Mayweather is an American with ties to the region and McGregor is from Ireland, Espinoza did say it caught him a bit off-guard.

Mayweather called McGregor a "tap-out quitter" at the heated press conference in Los Angeles.
Mayweather called McGregor a “tap-out quitter” at the heated press conference in Los Angeles.

“I was surprised,” Espinoza said. “Floyd has a couple of places here. He spends a good amount of time in LA. He’s an LA-Vegas guy. But I think what you saw was the passion of the McGregor fans. He’s really connected with them, on social media and in person. He’s such a big personality that people really, really get attached to him.”

McGregor is the biggest earner in the history of the UFC. Mayweather is the same for boxing. And that is why, though many don’t think it will be a competitive boxing match, it is likely to draw in excess of 3 million — maybe even more than 4 million — buys on pay per view. This world tour, which goes on to Toronto, New York and caps in London is a very good indicator of financial potential, Espinoza said. This one, he said, is already bigger than previous Mayweather tours.

“This press tour is an entirely different level,” Espinoza said. “The Canelo press tour was much longer, but we weren’t looking at stops with 10 or 13,000 people in advance. We could have done probably a half dozen more cities without a problem. It was a matter of hours before all the venues said they were out of tickets and then expanded their plans. It speaks really well for the interest in the fight.

“I’m aware there is some backlash among the boxing purists. But this is — as Floyd has said — it’s a fight that happened because of the demand. If they had sort of thrown the idea out there and it got no traction, we wouldn’t be sitting here today.”

Mayweather and McGregor had interesting faceoffs, the two took each other down on the mic and McGregor even had a mostly humorous verbal altercation with Floyd Sr. during a press conference.

Floyd Mayweather and Conor McGregor had an intense face off which left the fans excited.
Floyd Mayweather and Conor McGregor had an intense face off which left the fans excited.

In other words, everything you’d expect from the two larger-than-life personalities on the first day of the trip.

“Floyd and Conor didn’t disappoint,” Espinoza said. “Everybody was really looking forward to this for entertainment value. What you got was some real emotion. It wasn’t a put on. You can see there’s some genuine heat there and that’s what fans wanted to see.

“The expectations were really high for the entertainment value and I think everybody who came was excited. And we did phenomenal numbers online, which are starting to trickle in. Way beyond everything we’ve ever done online for an event like this.”

CURRENT CABINET AND STATE MINISTERS IN THE CABINET OF UGANDA

There are 31 Cabinet Ministers and 49 Ministers of State in the Cabinet of Uganda (2016 to 2021). Below is a list of the members as of June 2016 together with the constituencies they represent.

Also check out the multimedia visualized story showing analysis of regional distribution of ministerial positions based on gender, education analysis (certificates, diploma, degree, masters, PhD), and religion right here https://infogram.com/visualised_representation_of_all_current_cabinet_ministers_of_the_government_of_uganda

30 YEARS IN POWER, NRM EXPOSED

The never ending NRM regime achieved much in the early years of attaining power. However, its achievements have over the years been tainted by the rot in its administrative system and bodies. The question of when all this mess will end remains only to a power greater than the mankind and the universe. Check out the assessment of the NRM Regime over the last 30 years right here at … https://projeqt.com/embed/v2/157547-29be7bae5929fdfeacd5bdab92031f01/

Pr Bugembe is the Senior Pastor of Light the World Ministries in Kampala

THE CHRONICLES OF PASTOR WILSON BUGEMBE

Pastor Wilson Bugembe was born in 1984 in Masaka District to Mr and Mrs. Kirabira. Bugembe was orphaned at an early age and that saw him live part of his life on the streets of Kampala. But he was able to attend school up to university where he studied for only one semester and dropped out.

Bugembe started singing professionally when he was 19 years old. His first album release was “Yellow” and his breakthrough song was “Njagala Kumanya” which hit the airwaves on many top Radio and Television stations in Uganda. He has released a number of albums like “Kani”, “Ani”, “Lengera Embaata”, “Biribabitya” and “Ningirira“. You can find out more about his life right here.

2016 UCE PERFORMANCE IN UGANDA

The Uganda Certificate of Education (UCE) results were officially released by the Education Minister Mrs. Janat Museveni on Tuesday 31st January 2017 at the Office of the Prime Minister building.
Education Minister Mrs. Janat Museveni receives the 2017 UCE results from UNEB chairperson Prof. Mary Okwakol.
Education Minister Mrs. Janat Museveni receives the 2016 UCE results from UNEB chairperson Prof. Mary Okwakol at the Office of the Prime Minister building.
There were 323,276 total candidates in Uganda who sat for the UCE exams and this reflected an increase in candidature by 10,105 (3.2%) from 313,171 in 2015.
23,489 passed in Division 1; however, this was a big decline compared to the 25,750 students in Division 1 in 2015.

You can get more details about the performance at https://magic.piktochart.com/embed/22691143-2016-uce-performance-in-uganda-by-josiah-sozi-fotlex

//e.infogr.am/2016_uce_performance_in_uganda?src=embed

Gender, advertising and stereotypes

Gender, Advertising and Stereotypes

Gender, Advertising, and Stereotypes

Advertising has evolved over the years and with each new generation comes different factors that influence adverts. With the growing technological enhancements and diversifying demographics, advertisers have been forced to improve adverts to depict what is happening in modern society. This has undermined gender equality in the world despite the high tide of women emancipation running fast as a wildfire across the globe. This is because stereotypes have been developed from adverts and accepted by audiences as everyday norms. Below are the stereotypes that have developed over the years as a result of advertising.

1. Role Portrayal.
Advertisers portray women as home mothers and caretakers while men are portrayed as breadwinners. This reflects the assumed hard work of men over the less work done by women in society. This further shows that as men go out into fields looking for money in form of employment, women are portrayed to always be at home and doing parental work.

   nutella-ad-1.jpg                        mother.jpg
     [Ad.1a]                                                                                                  [Ad. 1b].
These adverts were chosen by advertisers because they portray the home-caring role of mothers in society. Advert 1a was used to depict the role of mothers giving their children breakfast in the morning while advert 1b was used to show a mother helping her daughter wash her hands. Both these adverts represent the parental role of the mothers in society as compared to the men who are not depicted in the advert.

Further still, advertising times play a part in the role portrayal stereotype. Kim Bartel Sheehan (2013) noted,

“During daytime programming, most women in commercials are shown in traditional homemaker roles. Men are rarely seen in the commercial as husbands, professionals or spokespeople. During primetime television, women are shown more in positions of authority and in settings away from the home.”

This shows that during day hours, men are considered to be at work thus won’t be watching the adverts in comparison to women who are thought to be at home. Therefore advertisers make adverts that relate to the women at home. Primetime hours represent the time when large audiences of all demographics are watching television. Therefore advertisers know that not only men are watching but career women as well, thus making adverts that appeal to both sexes.

As trends change and the women emancipation wave takes its toll in society, women are being portrayed more in adverts as independent and into career as compared to the past. More adverts these days have female sports personalities who display strength and athletic abilities as compared to the past. However, advertisers still mildly portray women as weak and vulnerable in society whereas men are portrayed as strong and more energetic.This is evident in sports adverts that mainly feature male athletes especially companies like Pepsi.

16637bb207bc255ed9ea5acca46d136e.jpg      44b30f2d3aad4db9f0004c472f39ba96.jpg

      [Ad.1c]                                                                                                          [Ad.1d]
Advert 1c is one of the many common sports adverts on television that depicts men as being more athletic than women. This portrayal of men represents the superiority and dominance men have over women in society. However, with changing tides, women have continued to be shown as equally strong in many adverts of the current era. More athletes continue to grace adverts and advertisers have embraced the idea of depicting women as having considerable strength as men in society.

18er78d5bvdqqjpg.jpg

         [Ad. 1e]

Serena Williams, the best female tennis of this generation, is depicted by Nike Company in advert 1e as strong, vehement and athletic. Advertisers used this advert to show that women can also be champions in life. However business wise, advertisers used the advert to entice more women to buy Nike sports products if they want to be as athletic and victorious in life as Williams.
In Uganda today, advertising companies try as much as possible to depict gender balance in society. It is very rare to find adverts depicting males alone or females alone; however, adverts representing the societal family structure are more evident. A father-mother/ husband-wife relationship is most times showed in many Ugandan adverts reflecting the importance of a basic family set up in African culture as showed in the advert below where a husband from his office sends money to his wife who is at a different workplace.

finTech_Mobile-Money-38.jpg

2. Beauty Stereotypes

Beauty remains one of the most important factors advertisers seek in an advert. The world has set competitive grounds for adverts basing on facial and physical outlook. Models have been employed to do photo shoots for adverts. Celebrities have also broken into the advertising world in order to bring their fan bases to the brands being advertised. Well built men with bulging biceps and explosive upper torsos are mostly depicted in adverts of shower and shaving products. Facial hairs like beards, goatees, and mustaches are mandatory of male models who pose as wealthy men in adverts especially for car companies like Mercedes-Benz and Ford.

Women, on the other hand, have mostly been depicted as slim and slender with model-like features. The young models in adverts mostly represent the innocent young girls while the old women can represent mothers or bad women.

karlie-kloss-dior-addict-life-fragrance-ad.jpg       tom-ford-for-men-skincare-and-grooming-fall-winter-2013-14-ad-campaign-glamour-boys-inc-01.jpg

   [Ad. 2a]                                                                       [Ad. 2b]
Advertisers used the above adverts to depict physical beauty. Advert 2a is a model advertising a perfume. This means that once a woman uses this product, they can become as beautiful as the model portrayed. This depiction leaves a gap between the reality in society and the world showed by advertisers. Other classes of women like the fat and obese are left out and segregated by these adverts which in turn promotes further divisions in society.

Advert 2b still focuses on masculine physicality showing the well built upper torso with facial beauty focused on by the advertiser. This is to appeal to men viewers who always view themselves as athletic every time they watch adverts. With this in mind, advertisers use such well-built models to attract male viewers to buy their products since they(male viewers) can easily relate themselves to the models in the advert.
Uganda uses beauty as a factor but much emphasis is put on females. Ugandan advertisers have the mentality that women are more appealing in adverts in order to attract the men who have the money. Further still, Ugandan advertisers commonly use local celebrities to act as brand ambassadors of their products. Big companies like mobile telecommunication companies have “faces” of their companies and these are mainly local celebrities like comedians, musicians, and presenters.

images (1).jpg     salv3.jpg

            [Ad. 2c]                                                                   [Ad. 2d]

Advert 2c represents the beauty stereotype in Uganda where women are used to advertise products. The model has the features of beauty like the pretty smile, classy hair and nice makeup to comprise of her beauty. Advert 2d is of Salvador Idringi, a popular local comedian with a big fan base who was one time the face of MTN. His huge fan base attracted the mobile company to use him in order to attract his fans to the network. This is the advertising part of using celebrities and renowned personalities in adverts.

3. Decorative&Sexual Stereotypes

Action in adverts in regards to using the advertised product is mostly shown in male oriented adverts. This can be in form of the male model using a product, racing to get the product or being directly in contact with the product. This active portrayal of the male gender is meant to show athleticism and the agile ability of the males over the females.

However, this is less popular in adverts with female models. The decorative portrayal of female models is used in most adverts and it involves them passively involved with the product through parting lips, shaking the waist or bending over to display the hip curves in the promotion of the product. This decorative advertising whereby suggestive language is used in advertising is to promote a product through sexual imagery.

burger-king.jpg  s13.jpg

           [Ad. 3a]                                                                                            [Ad. 3b]

Sexuality emerges as a result of decorative portrayals. Suggestive language depicted in the advertisement creates imagination among the viewers. For example, advert 3a shows a woman licking her wrist before eating the burger while the same woman lies on a beach eating the same burger. Such adverts create imaginations of sexual encounters with the models in the advert.

Advert 3b is of Hunky Dory, a rugby sponsor. The model used can be seen in active motion but the focus of the audience could end up on her cleavage and waist areas thus sexually arousing the male audiences. 

Advertisers mainly use such adverts to grab the male audience’s psychophysical attention towards the product being advertised. Since rugby is mainly dominated by males, using a female model in advert 3b as a sex symbol can automatically snatch the male audience’s attention towards the product since the audience is already hyped for the rugby game.

Talking of sex symbols, advertisers have taken a drastic step of explicitly showcasing women in adverts as sex objects. Though mainly in western countries, women are shown naked in some adverts baring it all in the advert or dressed skimpily all in the name of promoting a certain product. Such adverts are meant to match the hyper-sexual society that thrives today on sexual pleasure and immorality. Men have also been a victim of this as they have also been branded as sex symbols especially celebrities. Such depictions have increased the rate of societal debauchery, especially among the youths.

Dolce-Gabbana-Fashion-Wallpapers-3-Wallpaper.jpg   sexuality.jpg

              [Ad. 3c]                                                                                            [Ad. 3d]

Aggression against women in society has increased in society over the years and advertisers have a big contribution to that. Advert 3c is of Dolce&Gabbana, an international fashion house that makes clothes, jewelry, watches, and bags. The advert depicts a woman in a controversial position of sexual harassment; rape to be precise and looks to be overpowered by the man holding her down.

Further still, it looks like the three other men are getting ready to take turns in indulging with her sexually. Such depictions render women as helpless sex victims and men as sex pests plus the models used are seen as sex symbols. The advert could have been used to attract people to buy clothes but the advert instead shows that once you put the Dolce&Gabbana clothes, your sexual pulse hits to a maximum.

Advert 3d depicts women as willing to do anything for Badcock Furnishing Company even if it means losing their clothes. This paints a picture of women being cheap and easy to manipulate in society. It further reflects a woman’s lack of self-will and morals since she can do anything(even lose her clothes and dignity) for mere material objects. It was used by advertisers to show the need to use Badcock Furnishing Company for your home fittings in order to please your wife but it ended up demeaning women as cheap and valueless.

Conclusively, advertising and stereotyping affects both men and women. This, however, is influenced by the product being advertised. Demographic factors have also influenced stereotyping where several youths prefer seeing beautiful models being used to reflect their lifestyle. With technology improving per day and products increasing on the market, competition is bound to increase among companies and so are the stereotypes in adverts thus undermining gender equality in the world.

GenderStereotypesandAdvertising